Have a certification to buy! The Netherlands is environmentally responsible and healthy, and the consumption of certified food has increased to the highest level in history.
The Dutch used to buy environmentally-friendly foods, organic foods, and animal-friendly foods last year, including meat, fish, fruits, and chocolate. The consumption of certified foods increased by 30%. . These certified foods are marked and, in general, the price will be higher.
Rini Emonds of IRI, the certification and inspection body responsible for the investigation, believes that there are several different reasons. First, because the supply of certified foods in supermarkets is increasing; secondly, because the economy is improving, employment is increasing, consumers are willing to spend more; and there is also a group of consumers who have a strong sense of humanity and believe that they should choose to have an environment. Benefits, respect for the healthy food of animals, this is a modern person’s responsibility to leave a perfect earth for future generations, and various certifications, give them food choices to help.
At present, more than half of the fish supplied in Dutch supermarkets have a certain certification, the wild fish certification is MSC, and the certification of farmed fish is ASC. Dutch supermarket group Albert Heijn has fully purchased ASC-certified salmon three years ago to supply customers. Rini Emonds believes that if a supermarket group takes such measures, we see that other supermarkets will soon follow, because they fear that customers will be lost.
Meat certification is the hallmark of Beter Leven, which is also graded. Last year, consumers spent nearly 1.5 billion euros to buy meat products with a one-star, two-star or even Samsung Beter Leven certification mark.
In 2017, the number of meat products that entered the supermarket with a certification mark increased significantly, Emonds said, which is the result of negotiations between the meat store and the meat industry in supermarkets and A-brand brands. In the past, only pork chop meat and pork belly have such a certification mark, but now it is extended to other meat varieties, and even the sausage and meat slices are added with such a mark. As for meat manufacturers such as Unox, Struik and Kips, this is also the standard. This is good news for farms that comply with feeding regulations because they can increase their income.
The rest of the food, such as eggs, coffee, tea and cocoa, and many other industry certification marks, reaching about 40%. However, dairy products, vegetables and breads are not certified.
IRI said that in the future, it will strive to adopt more certification measures for foods such as vegetables and fruits. Environmental organizations have urged the industry not to spray more pesticides on products, and supermarkets have more agreements with suppliers. However, Emonds believes that it takes a while to achieve organic farming, at least for two years, because even if the pesticide is stopped now, it will take time to remove the toxic components in the soil. However, for some time to come, certified foods will definitely be placed on the shelves of supermarkets.
However, the Dutch food certification system needs to be improved and unified. Currently, the certification guide (Keurmerkenwijzer) is provided by the environmental organization Milieu Centraal, which is considered to be relatively reliable. However, some manufacturers also privately put some kind of certification established by the factory in the product.