Global Domestic/International Health Tourism Analysis
The growth rate of international health tourism income is significantly higher than that of domestic health tourism. The growth rate of international/inbound health tourism in 2013-2015 far exceeds its corresponding domestic growth.
According to the Global Health Institute: the growth rate of international health tourism income (20% from 2013-2015) is faster than domestic health tourism (11%).
Secondary health tourism (health services sought during travel, but health is not the main purpose of the trip) is to grow slightly faster than primary health tourism (the main purpose of travel is health).
Domestic health tourism accounts for 83% of all health travel and 67% of income. However, the growth rate of international/inbound health tourism far exceeds that of domestic health tourism in 2013-2015: international health tourism increased by 22% and income increased by 20%, compared with 17% and 11% for domestic health tourism.
At the same time, international health tourism revenue growth rate is more than double that of domestic growth. From 2013 to 2015, both have strong growth: international travel increased from $955.3 million to $116 million. And domestic travel rose from $409.1 million to $157.5 million.
Most health tourism comes from secondary health travelers, those who seek a healthy experience during their travels, but health is not the main motivation for travel. Secondary health tourists accounted for 87% of health travel trips from 2013 to 89% in 2015, and spending increased from 84% to 86%.
The tourism and hospitality industries tend to focus on primary health care travelers (health is the main motivation for travel), and they need to be highly concerned that mainstream travelers are increasingly bringing more health experiences ( Spa, fitness or food) are incorporated into their overall leisure and business trips.